The Haymaker

Great nightlife is one of Raleigh’s many renowned features, and The Haymaker contributes a unique experience not found anywhere else in the city. We worked with long-time client, Eschelon Experiences, to develop a website that communicated the whimsy and fun of The Haymaker’s truly one-of-a-kind vibe.

The Challenge

Raleigh’s downtown bar scene has become increasingly saturated with stiff competition from new locales on a seemingly weekly basis. Walk West needed to create a digital destination for The Haymaker that captured the vibe of the venue’s 1920s style, blended with nineties hip-hop legends. How do you take two drastically different themes, and one very large moosehead, and combine them into one cohesive brand and website?

Desktop Work
Mobile Work

The Solution

First impressions are everything — from your drink menu to your creative brand. Walk West was able to disrupt the Capital City bar scene by creating a digital presence for the Haymaker that perfectly blends its unique personality and tone with stunning online assets. Using a diverse collection of fonts, colors, crisp imagery and distinct copy, we created an attention-grabbing site that could only be TheHaymakerRaleigh.com. It was critical that viewing the website on a desktop delivered the same experience as physically walking into the bar, an objective that was met with flying colors.

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