H&R Block

The Challenge

Taxes. Let’s be honest – the topic can be dry as toast. So how can you create a campaign that inspires your audience to get excited about filing their returns with the IRS? H&R Block partnered with us and Walk West client, Decibel Management, to develop an experiential marketing campaign that would surprise and delight people from all walks of life.

The Solution

The Decibel Management team developed an exciting, live activation concept that involved taking a custom-built, branded cash machine on tour across the country. The surprise element is the machine spit out real money. The Walk West video production team was brought in to capture video of the reactions and frenzy surrounding the activations. We traveled with the H&R Block activation team to cities and events from coast to coast.

Video Doesn't Have To Cost Billions

But It'll Look Like It

Let's Get Started