Dave Sonntag, CEO, Decibel Management
“For the second year in a row, Decibel Management brought in social and digital gurus from Walk West to provide livestream and social tech for the National Book Festival broadcast of their Main Stage throughout the day. It’s great knowing that I can put my trust in the team, and know that it will be a flawless execution.”
Event management leader, Decibel Management, has been working with the Library of Congress for the past eight National Book Festivals, to manage all event logistics and operations, including collateral design management, site permitting, audio, setup, breakdown, and every detail in between.
While the Decibel team focused their efforts on boots-on-the-ground event logistics, Walk West amplified event with livestream and social media coverage to expand the reach of the National Book Festival from the event attendees to the digital audience, adding a layer of engagement and reach to the festival experience.
The National Book Festival is one of Decibel Management’s flagship events, requiring months of preparation to execute such a large-scale literary feat. With Decibel’s reputation to go above and beyond typical event management services, it was natural for them to expand their offerings to include live event activation and live broadcasting. That’s where Walk West came in.
We started by looking back at our previous partnership with Decibel on the 2016 National Book Festival. It was during this event that Walk West (formerly Greenroom Communications) implemented the first-ever Facebook Live broadcast on the Library of Congress’ Facebook page. The livestream of Stephen King’s opening keynote on the main stage resulted in 8K engagements and 221K views. After the proven success of that 2016 model, we expanded the 2017 livestream coverage to include all seven main stage keynote speakers, creating more opportunity for Library of Congress’ audience to experience the event remotely.
Through Facebook Live, the Library of Congress was able to expand the National Book Festival’s awareness, reach, and engagement beyond the physical event. Walk West delivered a high-quality live broadcast of the main stage keynote speakers that enabled real-time engagement from both viewers and the Library of Congress. The livestream reached over 1.2 Million users from around the world with over 60K video views to date, and resulting in 17K engagements, including shares, comments, likes, and reactions.
Social Media and Content Capture
Over the past year, Walk West has continued to work with Decibel Management on the brand’s social and content marketing strategies. In order to continue to raise engagement and awareness for Decibel’s capabilities, we implemented live event coverage across their social channels, including Twitter, Instagram, and Facebook. The Walk West social media “street team” curated social posts before, during, and after the National Book Festival, along with capturing premium content throughout the event.
This resulted in a significant lift in engagement on Instagram, a 485% increase from the previous period, as well as 14.3K Twitter impressions with 670 engagements. We were able to improve their social channel presence by creating valuable and interactive social posts, engaging in real time with event attendees to connect on social, leveraging the event hashtags across channels, in order to be an integral part of the National Book Festival online conversation.
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