Clarkston Consulting

What started out as a project to build out Clarkston Consulting’s recruiting website quickly turned into a conversation around providing full digital transformation for their corporate property as well. Walk West worked hand-in-hand with the professionals at Clarkston to deliver a series of world-class websites.

The Challenge

Our first challenge with Clarkston Consulting was reinventing a digital image that started to show signs of age. The company’s corporate website was in need of a complete refresh and overhaul, but the company wanted to first start exploring their digital brand with their recruiting portal. Talent acquisition is vital to any consulting company and Clarkston wanted to position their company among national and global leaders for top tier talent.

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join-clarkston-mobile

The Solution

Walk West worked tirelessly with senior recruiting professionals at Clarkston to create a dynamic digital brand image that would quickly become the baseline for Clarkston’s digital creative across their properties. We successfully launched the recruiting website in a content managed, CRM integrated, and responsive way. The success of this project forged a significant amount of trust between our teams and we soon begin talking about rebranding and refreshing the corporate website as well.

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Clarkston Consulting (client) mobile page on culture and community

A Second Go

The recruiting website was a disconnected property and a relatively straight forward project. Our next step in the partnership was to tackle the entire corporate website, which was no small feat. The website’s content library housed years of blog posts and nearly 1,000 unique pieces of content. We redesigned the navigation and layered in smart filtering and searching to assist in meaningful user experience in navigating the massive library. After successfully mapping each piece of content and applying a fresh coat of paint, we released the corporate website which was now fully integrated with their recruiting website. On top of that, we developed implementations between website interactions and Hubspot to centrally house important marketing analytics for their various campaigns.

Delivering World Class Creative

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