Brand & Creative
As a business, your brand can be the most valuable asset you possess. Our Brand Experience team clearly defines, builds, and protects your brand.
A Word With a Thousand Meanings
Brand is one of those words that means different things to different people. To us, a brand is the emotions your audience experiences when they think or interact with your company.
What does that mean? A good example is Porsche. Porsche is about performance. Does everyone buy a Porsche because of the car’s performance? Some do. But a large portion of buyers are purchasing prestige. That logo on the hood might as well be a scoreboard for some drivers, whether they are racing on a road track or to get to a soccer game on time.
We use Discovery to define your brand. Once we clearly define your brand, we work to build its following. We want to move people down the conversion funnel to purchase and advocate for you. If we find the right people to champion your brand, we don’t have to spend as much money finding more customers. They’ll do the marketing for us.
While creative is found throughout our process, it shines within the context of branding. We will help you create meaningful creative assets that support your brand–whether photography, video, or graphic design.