Digital Marketing

Walk West is a progressive, full service marketing agency with a diverse set of digital, traditional, and nontraditional marketing tactics up our sleeves. Our Raleigh-based team is smartly staffed for each marketing discipline, powering an integrated machine to distribute, optimize, and amplify every brand campaign, every time.

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Integrated Solutions

We are a full-service marketing agency that thinks digital first. While we can create an eye-catching outdoor board or an award-winning TV spot, we make marketing dollars work the hardest online.

Full Service & Digital First

We staff people in our Raleigh, NC offices for each discipline, but what makes this suite of digital marketing services so powerful is the how they work as part of an integrated marketing plan – email distributes content that’s been optimized for search and amplified on social media. Rising tides raise all boats and all services lift every online marketing campaign.

Before we do anything through, we must win at search. Regardless of industry, if a customer can’t find you, then they can’t buy from you. Our Search Engine Optimization (SEO) team works off-page to build valuable links to increase traffic and raise your Domain Authority. Data drives the paid search team, who are pros at demand generation by increasing the quality score, increasing quality traffic with higher click-through rates, and lower conversion costs. The content development team supports all search efforts by feeding the search engines and driving quality traffic to the site.

The Walk West digital marketing agency toolbox features:

  • Search Engine Marketing – PPC/paid search campaigns on Google AdWords, Google Shopping, Bing/Yahoo!, and retargeting campaigns.
  • Search Engine Optimization – Ongoing SEO campaigns include on-page testing and optimization along with link building and other off-site strategies.
  • Social Media Strategy – Social starts with developing the Social Voice and platform strategy to know what is best on each platform.
  • Community Management – Developing and distributing content across social media and maintaining the conversation with fans and followers.
  • Email Marketing – Email strategy, campaign auditing, campaign scheduling, and content creation on any of the leading email service providers like Constant Contact or MailChimp.
  • Content Strategy – Developing a persona-based content strategy, creating content calendars, optimizing for search, and creating a distribution plan.
  • Content Production – Content writing, video production, image and infographic creation, e-book and whitepaper development.
  • Paid Social Media Campaigns – Cost-efficient PPC campaigns on Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest, as well as niche social media networks that deliver a high ROI.
  • Digital Launch Planning – Media plans built specifically around amplifying a digital launch, including video, a website, or social media campaign.
  • Website Analytics – Leveraging data to optimize a website or any of the services listed above.

All services can be mixed and matched to whatever level of need is required.

Let us impress you.

Witness the difference our approach can make to your next campaign.

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