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Derek Ross

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Senior Account Supervisor

A Senior Account Supervisor, Derek serves as a thought partner for our clients. He assists them with identifying solutions to their challenges, finding creative opportunities to amplify their stories, enhancing their visibility and awareness, and increasing their impact. In addition, he optimizes and aligns their investments to best support their business objectives and goals.

For over 16 years, Derek has been a trusted and reliable authority in branding, marketing and public relations serving clients in the sports and entertainment industry with a special focus on multicultural marketing and HBCU brands and events.

He has led the creative and communications strategies for some of the country’s biggest HBCU brands and events including the Central Intercollegiate Athletic Association Basketball Tournaments and Football Championship and the National Battle of the Bands. From 2014 until 2021 he worked as a consultant helping clients design strategies that amplified their impact while driving engagement, revenue and results.

Derek was honored as a 2017 Black Enterprise Modern Man of Distinction and received the 2019 Excellence in Leadership Award for Entrepreneurship presented by the UNC Charlotte Black Alumni Chapter.

When he’s not hard at work building up his clients’ brands, you might find Derek traveling, playing with his dog, Toffy, or teaching a Zumba class.