As Media Director, Andrew leads the process (and he loves a process) of strategic media planning and execution across all accounts, while serving as a resource to the media team for day-to-day media needs, reporting and analytical insights. A self-described “wanna be” creative, Andrew always looks to closely align media tactics with creative messaging to create harmonious and effective campaigns that stand out in the ever-fragmenting media landscape.
Throughout Andrew’s 15 year media career, he’s developed and executed countless strategic cross-platform campaigns for B2B and B2C clients across a variety of sectors- Education, Government, Financial, Foodservice and Travel & Tourism. Some of his favorite achievements include developing award winning campaigns for NC DHHS and NC DOT; delivering record breaking attendance for Wilmington + Beaches, Visit Boone, NC State Fair, Meredith College and the Rex Hospital Open; and shepherding rebranding efforts for Duke Medicine, UNC Health, Marbles Kids Museum and Earthlink Business.
When he’s not researching trends or the latest “must have” social app in the evolving world of media, Andrew quenches his inquisitive thirst by solving fictional murder mysteries with his wife and trying every variety of Oreo he comes across (100+ and counting). And of course, as a native North Carolinian and UNC alum, his life would not be complete without a heavy dose of ACC basketball.
How does Andrew #ForgeAhead: By always trying new things and realizing that failure only occurs if you don’t learn anything from it.