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Andrew Lada

Director, Media

As Media Director, Andrew leads the process of strategic media planning and execution across all accounts. He also serves as a resource to the media team for day-to-day media needs, reporting and analytical insights. A self-described “wanna be” creative, Andrew always looks to closely align media tactics with creative messaging to create harmonious and effective campaigns that stand out in the ever-fragmenting media landscape. 

Throughout Andrew’s 15 year media career, he’s developed and executed countless strategic cross-platform campaigns. Whether B2B or B2C clients, Andrew is highly skilled at planning and executing media campaigns that drive results. His experience includes a variety of sectors, including Education, Government, Financial, Foodservice and Travel & Tourism.

Some of his favorite achievements include developing award winning campaigns for NC DHHS and NC DOT; delivering record breaking attendance for Wilmington + Beaches, Visit Boone, NC State Fair, Meredith College and the Rex Hospital Open; and shepherding rebranding efforts for Duke Medicine, UNC Health, Marbles Kids Museum and Earthlink Business.

When he’s not researching trends or the latest “must have” social app in the evolving world of media, Andrew quenches his inquisitive thirst by solving fictional murder mysteries with his wife and trying every variety of Oreo he comes across (100+ and counting). And of course, as a native North Carolinian and UNC alum, his life would not be complete without a heavy dose of ACC basketball.