Senior level marketing executive with 20 years of data-driven, multi-channel direct marketing experience. A hybrid executive with tenure in both client-side and agency models. A best practice digital marketing expert with hands on experience leading the strategy, execution and optimization of paid media channels; search, social, native, programmatic, display, video, affiliate marketing, email marketing & SEO. Big picture, common sense thinker experienced in leading internal marketing and agency cross functional teams. Delivers a unique blend of strategic, analytical and creative thinking to simplify even the most complex analysis to formulate meaningful, actionable insights. Highly effective and passionate leader, presenter, negotiator, meeting facilitator and educator. With a proven track record of success, his greatest strength lies in his desire to build successful business relationships based on mutual respect and a deep passion for elevating his team, colleagues and brands.