Be a good human.
We believe before anything, we are humans first. For us, that means following the Golden Rule, standing up for what we believe in, and taking care of each other and the world around us.
We know nothing.
A fun Latin phrase we like is tabula rasa, or “blank slate.” That’s how we approach every project. We don’t work from assumptions. Instead, we dive in and learn a business from the inside out and only make recommendations when we’ve done the right research.
Walk in someone else's shoes.
Empathy is a misunderstood practice. Understanding the audience’s perspective is how we create great websites, engaging marketing campaigns and lasting relationships with our clients.
Listen before you speak.
Listening these days often takes the form of one person waiting for the other to stop talking. We do our best work by listening. Our clients are the experts on their business, so we take to heart everything they say, and everything their customers say. We place a high value on two-way communication and we ask a lot of questions.
Be a good partner.
We view our clients as partners and hope the feeling is mutual. We never want to be a vendor.
It’s no fun to read or listen to. Occasionally, the acronyms and programming speak creep into our conversations, but we try our best to always write and talk like real people.
Work isn’t fun. Doing what you love for a living is. We are firmly in the latter category.
Never stop learning.
There are so many cool people in the world who have something interesting to say. We read, watch, or listen to as many as possible. It helps us stay ahead of a constantly changing world.
Don't waste time.
We value your time, so we don’t waste it with superfluous meetings, pointless PowerPoints, wordy emails, or run-on sentences.
Always use the Oxford Comma.
Or not. We argue about this on a near hourly, daily and weekly basis.