AI consulting & marketing agency · Raleigh, NC · Since 2007
AI can feel like climbing Everest in street shoes. Walk West is the guide. We've done marketing for 19 years, and now we help companies put AI to work where it makes them money: getting found, working faster, connecting their systems and building what comes next.
Walk West is an AI consulting and marketing agency in Raleigh, NC, working with mid-sized companies since 2007. We help them get found in AI search, take the busywork out of the day, connect the systems they already run, and build the AI tools their customers and teams will use.
You run a business with complex products, long sales cycles and teams that are already stretched. You know AI matters. You've seen what it can do. You also know your company isn't ready to hand anything important to a chatbot.
That's the gap Walk West works in. We're not a Silicon Valley lab, and we won't sell you a platform you don't need. We sit down with your team, work out where AI earns its keep, and do the work alongside you until it sticks.
Each one grows out of marketing work we've done for years.
Authority Engine for AI Search
Walk West gets your company found and cited in AI search. Your buyers ask ChatGPT and Google's AI for recommendations before they ever visit your site, so we turn the content you already make (video, podcasts, articles, PR) into something AI engines trust and quote.
Was: content production and SEO.
→ How Walk West does AI search and SEOWorkflow Redesign
At Walk West, we redesign how your team works so people spend their time on work that counts. We map how work actually gets done and cut the steps that don't matter. Then we hand the repetitive ones to AI. For Hack The Box, webinar page launches went from weeks to hours.
Was: user journeys.
→ How Walk West redesigns workflowsIntelligent Orchestration
Walk West connects the systems your company already runs. Your CRM, your ERP and your spreadsheets mostly don't talk to each other, so people carry the data by hand. We link them and add AI that moves information where it needs to go. Your people stop being the glue.
Was: integrations.
→ How Walk West connects systemsAgentic Applications
Websites are turning into assistants that answer questions, guide a purchase or run a process, and Walk West designs and builds them for your customers and your team. We've been building websites since 2007. These are the next version.
Was: websites.
→ How Walk West builds AI toolsThe foundation under everything
From the C-suite to the front line, Walk West trains your whole team to use AI. Tools are the easy part. The goal is for AI to become how people work, not another login they ignore: executive alignment at the top, hands-on fluency everywhere else.
We hold ourselves to it first. As of 2026, Walk West's own team has logged 1,200+ hours of AI training and earned 160+ certifications.
See our AI enablement framework →Deutsch Family Wine & Spirits
Walk West moved four Deutsch Family Wine & Spirits brands onto one cross brand platform, synced it both ways with their CRM, and connected every signup form to the right list. Their team now runs all four brands from one place.
→ Read the storyPendo
Walk West built Pendo's podcast strategy around executive expertise and practical AI content, published across every major platform. It ranked in the top 10% of podcasts worldwide and grew YouTube subscribers 112%.
→ Read the storyQAD
Walk West built QAD's AI search strategy across its ERP, Supply Chain and Redzone units, with new site content and monthly PR and citation targets. Since the work began in September 2026, AI search presence has risen 14% and citation rate 19%.
Hack The Box
Walk West rebuilt how Hack The Box creates and launches webinar pages and handed the repetitive steps to AI. Launches that took weeks now take hours.
→ Read the story“What we like about Walk West is that they talk like us. Normal people. Not Silicon Valley.”
Where we started
Marketing is where Walk West started. We're a Raleigh marketing agency: brand strategy, creative, advertising, digital marketing, web design, media, public relations and content. Over 600 projects in all. That's why our AI work starts with how you grow revenue, not with the technology.
Builders, not brokers. Every Walk West strategist, designer and developer is in-house and accountable. We don't outsource the thinking.
Analog on purpose. We still print a newspaper, host dinners and put ideas on billboards. The brands that show up in person win the room.
Plain talk. No jargon, no hype. If we can't explain it simply, we're not ready to sell it to you.
Based in Raleigh, NC. Meet the Walk West team →
For the ones who want to go deeper
The next shift is already showing up: AI agents that research, compare and buy for your customers. Here's our thinking.
At Walk West, it means finding the places where AI saves time or brings in revenue, then doing the work until it sticks. That usually starts with how your team works today and how buyers find you. It rarely starts with buying new software. Clients like QAD and Deutsch Family Wine & Spirits run complex businesses, so the job is translating AI into steps your people can take on Monday.
Start with one painful, repetitive process, and with how buyers find you. Walk West begins by working out where you are. Some companies need a plain look at where AI fits first, others need their team trained, and a few are ready to hand whole workflows to AI. Training runs alongside either way, because a tool nobody uses doesn't pay for anything.
AI engines recommend companies they can find clear, specific, trustworthy information about. Walk West turns the video, podcasts, articles and PR you already make into pages and sources those engines can read and quote, then tracks whether you show up when buyers ask.
No. Walk West connects the CRM, ERP and spreadsheets you already run and adds AI on top, so information moves without people copying it by hand. We won't sell you a platform you don't need. The process comes first, and technology follows once the work makes sense.
Mid-sized companies with complex products and long sales cycles that know they're behind on AI. QAD, Pendo, Hack The Box and Deutsch Family Wine & Spirits are clients. Walk West is probably the wrong team if you already run an in-house AI lab or you want software to buy, not a partner to change how you work.
Most engagements start with an Executive Briefing, a conversation with Walk West's leadership about where your business stands with AI and where it's losing time or buyers. From there, Walk West recommends one starting point: a plain assessment of where AI fits, training for your team, or a focused project like AI search or workflow redesign. You leave the briefing with a recommendation whether or not you hire Walk West.
You don't need to have it figured out. Tell us what's slowing you down, and we'll tell you straight whether we can help.
