As part of those efforts, Walk West will lead a comprehensive media strategy – including producing commercials for both video and radio, as well as all digital media ad spend. Walk West will also do live-streaming, a first for the NC State Fair.
The North Carolina State Fair draws crowds from across the state to enjoy it’s once-a-year attractions — wild rides, prize-winning games, fried food, live entertainment, and more.
In additional news, Walk West was hired as American Underground’s agency of record to create marketing campaigns that drive new member acquisition, differentiate from other coworking spaces, and build the AU brand as the top startup hub in southeast.
American Underground Durham supports more than 275 startups across four locations, and has been dubbed the “Startup Capital of the South” by CNBC. Inspired by Durham, North Carolina’s century-old entrepreneurial legacy, American Underground is building the counter-story to Silicon Valley– a diverse startup scene rich in innovative ideas and deep city engagement. As one of twelve Google for Entrepreneurs tech hubs in North America, AU offers its startups a global network of thinkers and resources.
About Walk West
Based in Raleigh, North Carolina, Walk West is a full-service, award-winning digital marketing and strategic communications agency that works with brands in a wide variety of industries including: healthcare, higher education, software as a service, entertainment, food and beverage, renewable energy, professional services, real estate, nonprofits, and associations. The privately-owned company was founded in 2007 as O3 by Brian Onorio and today specializes in strategic discovery, web design and development, issue advocacy, government and public affairs, video production, public relations, social media marketing, content marketing, SEO, SEM, and professional development services. For more information about Walk West, visit https://walkwest.com.