The new, robust digital web platform (faytechcc.edu) for Fayetteville Technical Community College significantly improves the user experience (UX), and opportunities for digital engagement. The site features: artificial intelligence (AI) technology that recognizes the type of user to match relevant content; powerful new search functionality to improve navigation; and an intelligent website that automatically updates based on the type of user.
“Walk West has truly transformed our digital properties, and brought an unmatched experience to our educational community,” said Dr. J. Larry Keen, the president of Fayetteville Technical Community College. “Fayetteville Tech is a large institution, and we lead our state forward on many initiatives,” continued Keen. “We found a like-minded partner in Walk West who challenged the status quo – something we do here everyday.”
On a national level, Fayetteville Technical Community College (FTCC) holds many rankings including ranking 4th in the nation in the large College Category (+10,000 students) in the 12th annual Digital Community Colleges Survey.
“Our team fused data-driven business insights with in-depth knowledge about higher education to develop and design a robust digital platform for our client,” said Brian Onorio, founder of Walk West. “We have thrown away the old playbook for how to put together a website for higher education, and created a radically new platform for growth for Fayetteville Tech.”
About Walk West
Based in Raleigh, North Carolina, Walk West is a full-service, award-winning digital marketing and strategic communications agency that works with brands in a wide variety of industries including: healthcare, higher education, software as a service, entertainment, food and beverage, renewable energy, professional services, real estate, nonprofits, and associations. The privately-owned company was founded in 2007 as O3 by Brian Onorio and today specializes in strategic discovery, web design and development, issue advocacy, government and public affairs, video production and distribution, media strategy, public relations, social media marketing, content marketing, SEO, SEM, and professional development services. For more information about Walk West, visit walkwest.com.
Director of Strategic Communications