Wasabi

Wasabi needed to hit refresh on their marketing style, so we created Nate to help!

Background

Wasabi is a data storage company that needed to tout the importance of moving to the cloud. Seeking Walk West based on our disruptive VELCRO® social media campaign, Wasabi sought to create an engaging video with a supporting launch and distribution plan.

Our Strategy

Beginning by writing an original 1980’s power ballad for our new title character, Nate the IT Guy, to sing, we directed and produced a video as the center of the campaign.

What We Did

For the launch of the campaign, Nate took over all Wasabi’s social channels for 48-hours, speaking to IT professionals in their own language. GIFs, visuals, and short videos were created prior to launch and utilized throughout the takeover to further lift the campaign. Prior to launch, Nate published a Medium article on migrating to the cloud as well as hosted a roundtable for IT professionals. Rendering his character as a literal person set the campaign up for maximum engagement and longevity.

  1. Website Development Website Development

    Landing page creative & content

  2. Brand Identity Brand Identity

    Creation of Nate the IT guy

  3. Research & Strategy Research & Strategy

    Launch plan creation and execution

  4. Media & Analytics Media & Analytics

    Real time reporting and analytics of organic content + paid boosts

  5. Social Media Social Media

    Social media takeover (Twitter, LinkedIn, FB, Reddit, IG, Youtube)

  6. Video Production Video Production

    ‘Migrate with Nate’ video

Impact

Results were immediate and significant. We saw great overall engagement on the video & Nate landing page. LinkedIn was the strongest performer in terms of engagement and comments. The Wasabi team was so impressed with the Migrate With Nate metrics that we’re currently working on the second iteration of Nate, including the debut of Kate, a Spotify channel for Nate, and a downloadable PowerPoint created by Nate and Kate.

  • 10% Impression CTR (2-7% is average)
  • 2M Total video views
  • 158+ Total hours watched
  • 2M+ Total impressions

“Working with the Walk West team was fun, easy and the results surpassed our expectations thanks to their hard work & strategic thinking. The Migrate With Nate campaign changed the face of marketing in our industry. I look forward to continuing this partnership and seeing what amazing things they come up with next!”

Julie Barry,
Director of Brand Marketing

Let’s Forge Ahead