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January 5, 2017 —

Walk West and Greenroom Communications Merge

I’ve had a personal relationship with the partners at Greenroom for some time now. We’ve worked together on a few projects – and those projects turned into big conversations. Not long into our relationship, we began to talk about the things that business owners talk about. Those conversations often went to the opportunities that we saw for each business, prospects that we were in talks with, and strengths and potential of our teams.

Greenroom filled the service line opportunities that I knew we needed. Walk West just so happened to fill the service line opportunities that Greenroom needed, with very little overlap to go along.

Walk West and Greenroom together just made sense. Sharon McCloud, Penn Holderness, Kim Holderness, and I as well as advisors on both sides started charting the roadmap ahead. The more our conversations progressed, the more opportunity I saw for both of our teams.

Walk West Announces Merger with Greenroom Communications

Today, we’re officially announcing that Walk West and Greenroom have merged. What we have now is a combined agency that we can truly brand as a full service digital agency. For our clients, this means an all-inclusive approach that combines both agencies into a singular entity that can set strategy, build digital infrastructure, create demand, influence public opinion, and lift return on investment.

Walk West has grown our breadth of service in a meaningful way with a mindful approach. In May, we introduced a new partner, Laurie Onorio, to anchor our government and public affairs practice. In November, we introduced Kurt Merriweather as Director of Strategy to ensure that what we’re doing is done with precision and in line with our clients’ goals. This year, we’re introducing Sharon McCloud, an Emmy award winning journalist, as a partner at Walk West who will be bringing with her a team that has performed for clients such as UNC Rex Hospital, Fox Home Entertainment, H&R Block, Hasbro, Cisco, Red Hat, Lenovo, and SAS.

Sometimes, expansion of services brings dilution of deliverables. Not in our case. Our journey to create a best-in-class agency has come with a strategic approach that combines the premier attributes of each into a one powerful agency.

Together, Walk West and Greenroom form a combined team that merges the right experience from each complementary part. In doing so, Greenroom will become a part of Walk West and will assume the Walk West name and brand.

I’m excited about the opportunity that this merger creates and am thrilled to be working day-to-day with Sharon, her team, and for the advisory roles that Penn and Kim Holderness will play.

Welcoming the Greenroom Team

Sharon Delaney McCloud
“I want to be a swizzle stick in the cup of life”
Sharon Delaney McCloud
Partner/VP, Professional Development

Sharon Delaney McCloud

Partner/VP, Professional Development
  1. Born to Irish immigrants, Sharon has the gift of gab. You might need to tell her to take a breath to get a word in.
  2. As a natural story teller (see #1), Sharon spent 20 years as an Emmy Award winning television news journalist before starting her own agency.
  3. Obsessive fan of all things Florida State University, where Sharon got her degree in Communication with minors in Music and Theater.
  4. Worked for the Department of Defense and traveled the world with the USO as part of an all-girl group, The Florida Girls.
  5. Racks up lots of mileage as a mom to two boys who busy themselves with wrestling matches, hip hop classes, and golf between epic games of Clue and Qwirkle.
Sharon Delaney McCloud
Penn Holderness
Lovers? Man, that word bums me out, unless it's in between the words 'Meat' and 'Pizza'
Penn Holderness
Creative Consultant

Penn Holderness

Creative Consultant
  1. Penn used to sing happy birthday in Italian to diners at the Durham Macaroni Grill.
  2. Is an Eagle Scout, which means he is also a bit of a pyromaniac.
  3. Will watch any movie where the world is in danger of ending and then earth assembles the best in their field... and then earth wins.
  4. Penn's wife used to date the drummer for Cinderella (hahaha, under the bus honey!).
  5. Likes watching his kids sleep. In a totally non-creepy way. Wait, there is no non-creepy way is there?
Penn Holderness
Kim Dean Holderness
"Leap, and the net will appear" John Burroughs
Kim Dean Holderness
Creative Consultant

Kim Dean Holderness

Creative Consultant
  1. Kim watches old episodes of 30 Rock on a loop.
  2. Met her husband after spotting him doing the worm in a nightclub.
  3. Has always dreamed of becoming a writer. Now she makes silly videos for the internet...so same.
  4. She and her husband have two children. They are well-behaved and eat their vegetables (the last part is a lie).
  5. Grew up in Florida and feels most comfortable in flip flops.
Kim Dean Holderness
Ann Marie Taepke
Everyone has a story worth telling.
Ann Marie Taepke
Director of Digital Media

Ann Marie Taepke

Director of Digital Media
  1. Over 10 years’ experience in marketing, including leading award-winning social media + digital campaigns for brands like Jeep, Fox Home Entertainment, UNC Rex Healthcare, and Carlson Rezidor Hotel Group.
  2. Loves to geek out over the ‘why’ with clients—the process, the vision, the backstory. Ann Marie weaves this with business objectives to tell a story people connect with and believe in.
  3. Imported from Detroit with a bachelor’s degree in Advertising, Marketing, and Business Management from Northwood University.
  4. Fan of musical theater, baseball, and 80s music—especially Phil Collins.
  5. Wife, Mom, and handler of our unofficial mascot, Max the Westie.
Ann Marie Taepke
Wes Broadhurst
"Wanna go do karate in the garage?"
Wes Broadhurst
Sr. Producer / Editor

Wes Broadhurst

Sr. Producer / Editor
  1. Wes fell in love with making movies and telling stories through his high school's video program in southern Delaware.
  2. Graduated with a Bachelor of Science in Film from Full Sail University where he wrote and co-directed a 16mm film entitled, "Ninja Versus Landlord."
  3. Is a jack of all trades when it comes to video. For over six years, he has produced, shot and edited everything from musical parodies to documentaries.
  4. Since recently migrating from Colorado, he is still trying find North Carolina's so-called "mountains."
  5. Loves exploring the great outdoors with his wife, son, and their golden retriever Buddy.
Wes Broadhurst
Kierstin Geary
"You miss 100% of the shots you don't take. - Wayne Gretzky & Michael Scott."
Kierstin Geary
Marketing Specialist

Kierstin Geary

Marketing Specialist
  1. Kierstin earned her degree at UNC Wilmington and has worked/interned in marketing roles in Raleigh, Wilmington and the United Kingdom.
  2. While she misses living just four minutes from the beach, Kierstin was happy to relocate back to Raleigh, where she grew up.
  3. Has temporarily housed nine pups over the course of two years during her time as a foster dog mom. Now, to get her puppy fix, she spends her time volunteering at the local animal shelter.
  4. Born and raised a Pittsburgh Steelers fan, she once cried when QB Ben Roethlisberger had a season-ending injury.
  5. Is an unapologetic Harry Potter nerd and Will Ferrell fanatic.
Kierstin Geary
Karyann Hull
Now I'll be bold, as well as STRONG, and use my head alongside my heart.
Karyann Hull
Marketing Specialist

Karyann Hull

Marketing Specialist
  1. Karyann holds a B.A in Communications with an Emphasis in Media Production and a Minor in Advertising from Hogwarts. It's true! Flagler College in St. Augustine, Florida, gets perceived as the iconic school of Wizardry so much, they "transform" into Hogwarts for a day every year.
  2. When it comes to agency life, she is a jack of all trades. From creative writing and design to all things digital, video work to client relations and management, there's no aspect of advertising and marketing Karyann hasn't done.
  3. Has a deep passion for everything in the fitness and holistic wellness world. She's currently in school again at Arizona State for a B.S. in Technical Communication and a minor in Personal Health.
  4. Although she's lived in and around the Raleigh area since she was 12, Karyann was born in NH and therefore has New England blood running wicked thick through her veins. #GoPats #HatersGonnaHate
  5. Karyann, her husband Aaron, and 5-year-old daughter LilyAnn, are all gluttons for punishment. In their spare time, they can be found doing CrossFit, rucking, or training for endurance-based events. Yes, even the kid! Currently, they're training for their next big adventure: baby Abigail arriving in February.
Karyann Hull
Ketti Kluth
“What makes us weird also makes us wonderful. What makes us weak also makes us strong.” – Dave Rendall
Ketti Kluth
Marketing Specialist

Ketti Kluth

Marketing Specialist
  1. Born and raised in the western suburbs of Chicago, Ketti earned her B.A. in Psychology from Cornell College.
  2. After a couple decades of winters in the Windy City, Ketti relocated to Raleigh in 2006 and hasn’t looked back. Especially not in January.
  3. Understanding a client’s message and creatively transforming it into relatable, human, engaging content is her passion.
  4. Loves attending sporting events (for the cold beer and hot dogs), listening to old-school rap (Snoop Dogg, Beastie Boys, Eminem), as well as shopping (for sensible shoes and preppy cardigans). She is aware of the irony.
  5. Spends her down time running around town with her four children and two dogs (and laughs at the term “down time”).
Ketti Kluth
Jen Layton
"With sufficient thrust, pigs fly just fine."
Jen Layton
Sr. Marketing Strategist

Jen Layton

Sr. Marketing Strategist
  1. Graduated from UNC-Chapel Hill with a B.A. in Journalism and Mass Communication with a concentration in Advertising and a minor in Screenwriting.
  2. Has appeared in a video with the Co-Founder of Apple, Steve Wozniak.
  3. When not doing social media like it's her job (because it is), Jen enjoys volunteering at the SPCA and is happy to talk your ear off about her crazy pups, Hanley & Jax.
  4. Quotes F.R.I.E.N.D.S. on a daily basis and has sat on the big orange couch.
  5. A firm believer that the weird should not be feared...a mantra she found printed under the bottle cap of an ice cold Magic Hat #9.
Jen Layton
Blaise Tirpak
"I may be quiet, but there is a lot going on in my head."

Blaise Tirpak

Designer
  1. Graduated from East Carolina University with a Bachelor of Fine Arts in Graphic Design.
  2. Used to be an avid golfer; now more lazy than anything.
  3. Northern born, Southern raised.
  4. Enjoys the process of printing by hand.
  5. Has an obsession with trying new foods and aspirations to travel the world.
Blaise Tirpak
Melanie Sanders
"Pets are people too."
Melanie Sanders
Producer/Media Trainer

Melanie Sanders

Producer/Media Trainer
  1. Worked as a television news anchor and reporter for 20 years. Most recently in Raleigh, NC and before that in New Orleans, Mobile and Dothan AL, and Panama City, FL. Once a journalist, always a journalist.
  2. After being blessed with two sons, Melanie questioned her professional sacrifices for more family time. Her mother quoted Jackie O, "If you bungle raising your children, I don't think whatever else you do matters very much." Words to live by.
  3. Can't imagine life without fur babies. My dogs are the only ones who greet me at the door.
  4. Is completely addicted to HDTV's House Hunters International, Hawaii Life, Caribbean Life, and all shows about Island Life. Can you guess where I really want to live?
  5. Refuses to pay someone to do something I can do myself. I'm a DIY kinda gal.
Melanie Sanders

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Greenroom

Greenroom Is Now Walk West

A visit to the Greenroom will now take you to Walk West. Come tour our new digital home.