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Announcement of Merger with Laurie Onorio, LLC

I’m excited to announce I’ve merged Laurie Onorio, LLC with O3 Creative and together we’ve launched Walk West, where I will lead the Government Affairs practice, providing integrated access to our government and public affairs team, digital advocacy and marketing experts, and the talented creative and graphic design team from O3. Laura Puryear, Kelsey Byerly, and I will continue to lobby before the North Carolina General Assembly and will lead strategy development and implementation of issue advocacy campaigns on behalf of our clients. We look forward to being able to provide more service and value to our clients, and to assist O3 clients in understanding how they can be involved in the policymaking process that so often directly affects businesses.

Over the last few years, there’s been a dramatic shift in advocacy campaigns as the opportunity to reach and engage citizens digitally has emerged. Many advocacy and communications firms are trying to make this shift themselves, but are doing so as an afterthought in addition to their traditional methods. We believe that combining traditional advocacy efforts (lobbying, grassroots and grasstops advocacy, etc.) with digital advocacy at the beginning of the strategy development process, puts our issues at a distinct advantage. 

While not all government or public affairs campaigns need a digital outreach and engagement program, many need, at a minimum, educational materials that can be used by advocacy experts on the ground, whether that’s the lobbyists or impacted parties meeting with policymakers on their own or during coordinated lobby days. Our team has content writers and researchers, as well as former political campaign strategists, issue advocacy campaign strategists and managers, and legislative and policy aides that work together to develop meaningful messages and content. We draft issue briefings, white papers, one-pagers, infographics, websites, and digital content to share messages that resonate with decision-makers and help you tell your story. Our graphic artists then help bring those stories to life by designing engaging infographics for use on paper or online, and also help make sure even the simplest of documents has a professional touch that makes it easy to read, attention-grabbing if needed, or conveys a cohesive brand or message.

This merger also allows everyone on our team to focus on what they do best and to collaborate with experts immediately so each person’s wheelhouse of expertise is utilized in a cohesive manner, allowing our clients to partner with various expertise under one-roof who are looking out for their big picture needs and success.

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