In the first few weeks of 2018, we have seen significant new Facebook algorithms, Snapchat ad and analytic updates, and PR data that shows major consumer concerns about trust, fake news, and misinformation.
If these are any indication, 2018 will continue to be filled with disruptive ideas and technology to help companies better engage and communicate.
For now, let’s follow the data.
As a data-driven marketing and strategic communications agency, we invite you to throw your Magic 8 Ball across the room and dive into the numbers with us.
Here is a quick look at the Top 10 Digital Marketing & PR Trends to Watch for 2018 that include: influencer marketing; dark social; online video; chatbots; and predictions about PR and digital marketing spend, just to name a few.