First Bank

Creating compelling assets for industries such as banking and finance can be a challenge. Walk West told First Bank’s story through the lens of a few  of their North Carolina business clients.

The Challenge

In the noisy field of financial services, standing out can be a challenge, especially as a smaller, regional bank. First Bank, located in North and South Carolina, is both small enough to feel neighborly and large enough to offer everything customers need to manage their finances. How would they show this value proposition?

The Solution

First Bank partnered with Walk West (formerly Greenroom Communications) to create a series of customer-centric stories that showcase the unique relationships First Bank fosters with its clients.

The Results

First Bank has featured their video series on a variety of platforms as a vehicle to share their customers’ testimonials. In addition to receiving positive feedback from many stakeholders, several of the video pieces were recognized with prestigious awards, including the Mosaic Award for Diversity: First Bank – Pine Knot Farms, a Gold Addy: First Bank – Hagler Farms, and a Telly Award.

Award Winning Video Production

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