If VP of Marketing, Mike Iannelli were a social media channel, he jokes that he would be Twitter, because he has a lot of opinions. And it’s true, he does. A lot of them. Mike leads a team of thoughtful strategists and encourages them to build genuine relationships with clients to offer top-level experiences. In turn, he develops genuine relationships with his team to help them become the best versions of themselves. Be it with a problem, a solution, a wild idea or unexpected candor, he is there to help and always has your back. Having worked with brands like Kate Spade, Dicks Sporting Goods and Outback Steakhouse, his 20 years of experience in performance marketing, he is a pro at thinking outside of the box to elevate brands in a way they never thought possible. Mike finds the most inspiration in spending time with his wife, Kelly, and his kids Poppy, Drew, Pelton, and Kyle who all say they would definitely follow him on Twitter.
How does Mike #ForgeAhead: He shows up.
More About Mike
A senior level marketing executive with 20 years of data-driven, multi-channel direct marketing experience. A hybrid executive with tenure in both client-side and agency models. A best practice digital marketing expert with hands on experience leading the strategy, execution and optimization of paid media channels; search, social, native, programmatic, display, video, affiliate marketing, email marketing & SEO. Big picture, common sense thinker experienced in leading internal marketing and agency cross functional teams. Delivers a unique blend of strategic, analytical and creative thinking to simplify even the most complex analysis to formulate meaningful, actionable insights. Highly effective and passionate leader, presenter, negotiator, meeting facilitator and educator. With a proven track record of success, his greatest strength lies in his desire to build successful business relationships based on mutual respect and a deep passion for elevating his team, colleagues and brands.