Michael Iannelli

Strategy, Planning & Analytics

The Data-Driven Marketer

 

Mike is a hybrid executive with tenure in firms from both the client and agency side. A highly effective and passionate leader with a proven track record of success, Mike leads a talented team of thoughtful strategists to deliver a unique blend of strategic, analytical and creative thinking. Under his direction, they are able to simplify even the most complex analysis and formulate meaningful, actionable insights for our clients. As a performance marketing wild card, with a lot of unexpected brilliant late night or last minute ideas that are absolutely pivotal in the process, Mike also leads the strategy, execution and optimization of paid media channels for our clients including — search, social, native, programmatic, display, video, affiliate marketing, email marketing and SEO.

Having worked with national and global brands like Kate Spade, Hanesbrands, NFL, Dick’s Sporting Goods and Outback Steakhouse, he boasts over 20 years of data-driven experience in performance marketing. This experience drives him to elevate our clients’ brands in innovative, out-of-the-norm ways. A big picture, common sense thinker, Mike is an expert in building and optimizing cross functional teams across the agency. 

Mike finds inspiration in a heated golf or tennis game and he is always ready and willing to talk about his love for high-performance cars. 

How does Mike #ForgeAhead: By pursuing a deep belief and passion for elevating his team, colleagues and brands to heights they never believed possible.