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Lizzie Newton

VP, Strategy

A creative thinker with an MBA impact, Lizzie brings over 12 years experience in brand strategy, content, and design. Her background, like her approach to strategy, is holistic — connecting short term goals to long term growth. Leading the Brand Strategy team, she works with clients in all verticals — from AstraZeneca to Wasabi, Toshiba to The NC State Fair.

Prior to joining Walk West, Lizzie was a marketing and strategy consultant for small and creative businesses. Much of her work during this time centered on building and launching Shopify eCommerce sites for clients, a skillset she continues to bring to projects today. Additionally, Lizzie owned and ran a jewelry design company for 6 years. 

Lizzie holds a BA in English and Art History from The College of Wooster, and an MBA from The University of Manchester. Which makes sense, because when she’s not at work, there’s a pretty solid chance you’ll find Lizzie happily tinkering in her studio or surrounded by a pile of books.