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Lizzie Newton

Director, Brand Strategy

The Creative Entrepreneur.

A storyteller with an MBA impact, Lizzie brings over 12 years experience in brand strategy, content, and social media. Her holistic marketing approach connects strategy to execution – from community engagements to innovative activations – and can be seen in her work with Walk West clients such as Wasabi, AstraZeneca, and Vidant Health. She loves working across capabilities to bring creative strategy and meaningful storytelling to life. 

Prior to joining Walk West as the Director of Brand Strategy, Lizzie was a marketing and strategy consultant for small and creative businesses. Much of her work during this time centered on building and launching Shopify eCommerce sites for clients, a skillset she continues to bring to projects today. Additionally, Lizzie owned and ran a jewelry design company for 6 years. 

Lizzie holds a BA in English and Art History from The College of Wooster, and an MBA from The University of Manchester. Which makes sense, because when she’s not at work, there’s a pretty solid chance you’ll find Lizzie happily tinkering in her studio or surrounded by a pile of books.

How does Lizzie #ForgeAhead: By asking lots of questions and reading all the things.