The Lady Boss.
As Partner and VP of Strategic Communications, Laurie has her finger on the pulse of, well, everything. After seeing the importance of digital marketing in today’s political landscape, Laurie merged her lobbying firm with Walk West and continues to bring awareness to things that are meaningful to her with a team of smart storytellers. As a leader, Laurie believes in identifying strengths, placing the right people in the right role and encouraging growth in thoughtful ways.
To #ForgeAhead Laurie: Thinks about what’s next and what’s possible.
More About Laurie
Laurie specializes in grassroots and grasstops advocacy, helping others to effectively advocate on issues important to them personally, professionally, or for their business, organization or nonprofit. Her guiding principles of working smart, working hard, using natural strengths to her advantage, and staying honest about expectations (while still pushing those perceived limitations), have solidified Laurie’s reputation in the industry as a truly remarkable People’s Advocate.
Laurie followed in the footsteps of her own NC State alumni parents, obtaining her BA in English: Language, Writing, and Rhetoric, with a Journalism Concentration. She quickly realized her ability to effectively apply these skills to a career in politics and issue advocacy, quickly advancing to Vice President of a political consulting and public affairs firm in Raleigh, early on.
Laurie started her own lobbying firm in 2012 to help public policy ideas gain the strategic traction they deserve. A member of the North Carolina Professional Lobbyists Association, Laurie’s passion for championing the meaningful causes of large and small companies, associations, non-profits and governments with issues in the healthcare, energy, insurance, education and automobile industries is something that she’s thoughtfully developed through years of dedicated practice.
Laurie merged her firm with Walk West in Fall 2016, seeing the importance of digital marketing and online issues advocacy in today’s world. The expertise of the Walk West team fills a void in the government and public affairs market that has already benefitted countless organizations.