As VP of Strategy and Transformation, Kurt Merriweather has the rare ability to combine data and analytics with creative problem-solving to deliver results. In this role, Kurt leads Walk West’s strategy, product marketing, and emerging business efforts and expertly guides companies to success by uncovering new opportunities for business growth through brand experience, deep customer understanding and data-driven insights. His approach to advising clients and developing strategy blends a unique combination of creative thinking and data analysis.
With over 20 years of experience, Kurt has worked for global brands like Discovery, AOL and Procter & Gamble, where he developed technology products and solutions, created go-to-market strategies, led multidisciplinary teams to spinout new ventures and nurtured strategic partnerships to develop new market opportunities. He launched the ReverbNation mobile app to over 100K users and led 100% growth in its opportunities business for emerging artists, scaling relationships with brands, festivals, radio programmers, labels and music publications. Additionally, he led the digital team for Discovery’s acquisition of Revision3, Howstuffworks and its investment in Lumosity. As a founding member of Discovery Communications Emerging Business Group, Kurt also received a patent for an application that delivers related content based on the context of a video viewed during a streaming session.
While pursuing a degree in electrical engineering from The Ohio State University, Kurt served as president of the National Society of Black Engineers. He then went on to attend Stanford Graduate School of Business, where he earned an MBA focused on strategy, marketing and entrepreneurship, and participated in the Black Business Students Association, which supports the academic, personal, and professional development of its members.
To #ForgeAhead Kurt: Thinks about problems and opportunities from the customer’s point of view so that clients can stand out in ways they may not have discovered on their own.