The Big Thinker.
Working closely with strategy, creative and analytics, Amanda leads the paid media efforts offering the optimal media mix to our clients. In her role as Paid Media Planner, she is highly influential with Walk Wests approach and content recommendations for our clients’ social media accounts.
Prior to joining the team at Walk West, Amanda has experience in digital marketing at both start-up companies and global agencies. In that time she has become skilled in SEO, PPC and Paid Social Media, with a passion for finding opportunities for optimization in client strategy and accounts. She thrives on how fast brand awareness can be gained with the right strategy.
A Raleigh native, Amanda graduated from Meredith College where she studied Business Administration with a focus in Marketing and double majored in Psychology. When she’s not online, she enjoys spending time with Whiskey, her 4 year old tortie cat and spending time outdoors.
To #ForgeAhead Amanda stays positive, empathetic and patient in team settings and by seeing the big picture during “in the weeds” moments.