Strategic Planning, PR Messaging and Monitoring

“The only thing that is constant is change” – Heraclitus, Greek philosopher

So many of our clients now operate in transformative industries. From energy to technology, and finance to education – the only constant is change.

Informed By Data

To help position our clients as industry leaders, we must look at existing data, trends and analytics to inform messages for external and internal audiences.

We listen. To you – and the industry. We flex some digital muscle for our clients to assess who is saying what, where and how they feel about it. Not only can we listen, but our teams use hi-tech analytics and algorithms to identify affiliate relationships and interests that add a deeper level of precision to our communications work. In fact, one of our cutting-edge tools is also used by Twitter.

Why does listening matter?

Because public relations is problem prevention and problem solving.

Listening matters because public relations is problem prevention and problem solving. Our number one goal is to help our clients see past the horizon and strengthen market positioning. The only way to deliver for our clients is to have a pulse on company voice, social conversations and disruptive issues that are creating new business models.

Our number one goal is to help our clients see past the horizon and strengthen market positioning. The only way to deliver for our clients is to have a pulse on company voice, social conversations and disruptive issues that are creating new business models.

Walk West leverages the talents of our business strategy team to develop specific core messages with a range of support points and narratives. This information literally becomes the roadmap for all messages to external audiences for our public relations strategy and planning.

 

  • What are your business goals?
  • What is the current state of your industry or company?
  • What are the trends impacting your industry?
  • What is the outlook and vision for your company?  The industry?

We map out key narratives that help bring the overall messaging to life in a variety of interesting ways including digital, public relations, video and social media.

 

And, it’s not effective if you can’t measure it.

We begin and end with data – all the while adjusting and sharpening your messaging for maximum impact.

Our Walk West team measures against baseline audit data, key message pull-through in media stories, website traffic from third-party news organizations, and influencer sentiment, among other metrics.

Communicating the unknown is an integral part of life for every chief marketing officer and corporate communications director worldwide.   

Let Walk West improve the precision of your marketing and communications strategy to help drive growth.

 

Questions?

We Have Answers