Crisis Management & Communications

In business, there is a healthy appetite for the unexpected. Even the best plans require the proverbial pivot. The need to adjust or re-evaluate can be daily occurrences in some industries.

Crisis and Credibility go hand in hand

In business, there is a healthy appetite for the unexpected. Even the best plans require the proverbial pivot. The need to adjust or re-evaluate can be daily occurrences in some industries.

For a crisis situation, public relations and business communications help anticipate the unexpected, and guides all stakeholders through the event in a clear, concise, authentic, consistent, and transparent voice. As communicators, we are flexible in our thinking, and can quickly adapt to prioritize, and drive key messaging during a crisis event.

How a company plans for and manages through a crisis is a test of credibility and corporate trust.

 

Plan During the Calm

Sudden events can happen at any time. As such, crisis communication is often viewed as a reactive stance.  And, sometimes that is true. At Walk West, we guide our clients to plan during the calm as part of strategic business planning.

Our teams collaborate with clients to:

  • Create awareness of different situations that have the potential to become crises
  • Plan strategies and company-wide policies that help guide companies through a crisis
  • Guide management’s response to a crisis
  • Help management understand the perspective of the opposition
  • Develop internal and external action plans for both operational and issues-driven crises
  • Set a communications process to activate during a crisis

 

No Crisis occurs in a vacuum

That is to say, any group connected to your company can complicate an issue, and test the credibility of an organization. The ability to navigate through a crisis requires focused and strategic planning. The focus must be to secure the safety of employees and customers, and to maintain corporate credibility and trust.

Can Your Company Weather the Storm?

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