Kurt Merriweather

VP, Strategy and Operations
  1. Kurt has more than 20 years experience leading strategy, product marketing and technology organizations including Proctor & Gamble, AOL, Discovery Channel and TLC, and ReverbNation.
  2. Kurt leads Walk West’s consulting practice, collaborating with clients to help them grow their businesses. He attributes his success in strategy to a love of complex problem solving.
  3. Kurt earned a BS in Electrical Engineering from The Ohio State University and an MBA from Stanford.
  4. Kurt holds a patent from his work with Discovery Communications Emerging Business Group incubator team.
  5. In addition to his work at Walk West, Kurt is a workshop leader and speaker, focusing on marketing, digital media, strategy and innovation.

Bio

As Head of Strategy for Walk West, Kurt leads our discovery process and strategy practice to place client business objectives at the center of carefully crafted marketing plans and award-winning creative executions. With over 20 years of experience leading strategy, product marketing and business development, Kurt expertly guides companies to growth through roadmaps built from data and insight. Clients confidently come to Walk West seeking Kurt’s finesse with digital media marketing trends and, without fail, he consistently helps these organizations change the way they do business.

Kurt grew up in Dayton, OH and attended The Ohio State University, majoring in Electrical Engineering, and serving as president of the National Society of Black Engineers during his time on campus. Shortly thereafter, he transitioned to Stanford Graduate School of Business, with a focus on strategy, marketing and entrepreneurship. His involvement with Stanford GSB’s Black Business Students Association furthered his passion and commitment to help students of color navigate larger institutions in order to be successful.

He attributes his overall success as a Growth Marketing Strategist to his love for complex problem solving.  Displaying a combination of curiosity and persistence, his background as an engineer and a strategist equips him with a wide-range of tools to work through challenges and tailor custom solutions. Kurt provides a rare skill to thoughtfully combine analytics with creative problem-solving to deliver results.

Seeking a practical application for a “new kind” of digital agency, Kurt saw the unique leadership skills, tenacity and vision of Brian Onorio, and the opportunity to build a digital agency from the ground up with the team of digital experts Brian had carefully curated. Joining forces with Walk West enabled Kurt to contribute to a high performing team, create structure from ambiguity, and fuel his passion for continuous learning, improvement and excellence.

Kurt has worked for some real heavy-hitters (Discovery, AOL, Procter & Gamble), linking business strategy to marketing strategy, leading multidisciplinary teams, nurturing strategic partnerships, and developing new market opportunities. His profound leap of faith was leaving the comfortable employment with one of the biggest names in media and communications in Maryland, and joining a technology startup in North Carolina, has proven to be one of his smartest endeavors yet. (And we’re thankful for that calculated risk!)