O3 is well represented at INBOUND15 in Boston, this year’s HubSpot conference, with Brian Onorio and Jennifer Hoverstad attending the keynotes and events.
Day 1 was largely a travel day with a keynote headlined by bestselling author and renowned marketer, Seth Godin going live at 6PM. But first, Boston had to be explored. A quick afternoon trip landed us at the Boston Sail Club for a cup of chowder and a pint.
https://twitter.com/brianonorio/status/641282667179192322
After a satisfying, but rather filling lunch, we headed towards the convention center for check-in and getting a feel for what the conference had in store. Club INBOUND serves as the typical convention hall with exhibitors all around from an O3 favorite SEMRush to Freshbooks and a bevy of other SaaS representatives. The production quality behind the decor was impressive.
https://twitter.com/brianonorio/status/641358589869715456
The headlining keynote this evening was served by Seth Godin who, if you’ve read any of his books, is as dynamic on stage as the content he serves. A few main points from Seth during his hour-long event:
- Organizations large and small are obsessed with authority. “If only more authority” is the typical line given when faced with a problem. No one gives authority to create. You can take it. But with that authority comes responsibility. And you must take that too.
- “I’m going to do this” comes with that responsibility that must also be taken. What’s next must be well understood.
- Always understand that “it will work” and “it will not work” are viable options. Only the fool assumes it will always work.
- A poll was commissioned asking young people if they would rather be an industry leader, the CEO of a large company, a United States Senator, a University President, or an assistant to a singer or celebrity. 43% of those polled chose the assistant route. Why? Because they get to brag about their celebrity status and proximity to a celebrity without the responsibility of fulfilling the requirements.
- Quality assumes adherence to specifications. Nothing more. Meetings, however, muddle the specifications and create consensus. This ultimately destroys products and ideas.
- You don’t become a Shake Shack by becoming a McDonalds McCheaper.
You can view the post Day 1 Periscope featuring Brian and Jennifer here.
Get updates from INBOUND15 by following Brian, Jennifer, and O3.
